Boutique and retail website design
Most independent boutiques do not need a full ecommerce platform, and paying for one is a common and expensive mistake. What they need is a catalogue that presents each piece properly — fabric, sizes, price, availability — and a way for the customer to order without a checkout that costs a monthly fee and takes a percentage.
See it working
Judge the work before you talk to us.
A catalogue with sizes and prices, WhatsApp ordering and made-to-measure appointments.
It is a real site, not screenshots. Open it on your phone, use the navigation, start a booking and stop where you like. Nothing is faked and nothing is behind a form.
Open the fashion label demoWhat it has to do
What this kind of website has to get right.
These are the things that decide whether the site pays for itself. We would apply them whether or not you hire us, so they are written to be useful on their own.
Each piece given its own page
Photographs, fabric, care, sizing and price. A catalogue built as individual pages means each piece can be sent to a customer as a link, shared, and found in search, which a gallery of images cannot do.
Sizing answered before it is asked
Fit is the single largest cause of both abandoned orders and returns. A real size guide with measurements, and a note on how the piece runs, does more for conversion than any discount.
Ordering that suits your volume
A boutique selling a few pieces a day does not need a checkout with a monthly subscription. A pre-filled order message with the item, size and price already in it converts well, costs nothing per order, and keeps the conversation personal.
Stock that is honest
Nothing damages a small label faster than selling something that is not there. Availability needs to be simple enough that whoever runs the shop will actually keep it current.
Photography that carries the price
For anything above high-street pricing, photography is the product. Consistent lighting, background and crop across the catalogue is what separates a label from a marketplace listing.
In the build
What a boutique catalogue & whatsapp orders includes.
Built for boutiques, jewellers, handloom labels and small d2c brands. Typically live in 2–4 weeks.
Included as standard
- Product catalogue with prices, sizes and materials
- Piece-level detail with availability
- WhatsApp ordering that names the exact item
- Made-to-measure or in-store appointment booking
- Size guide and care instructions
- Craft and provenance story
- Shipping, exchange and care policy
Added when it earns its place
- Full online store with payments
- Inventory sync
- Instagram shop feed
- Loyalty and repeat-customer offers
How the price is decided
Every project is quoted individually against a written scope, because a five-page site and a fifty-page site are not the same job. You get one fixed price and a delivery date before any payment — no hourly billing, and no line items appearing at the end. If something you have asked for is not worth building yet, we will say so and take it out of the number.
Ask for a proposalBefore you ask
Questions we get from retail clients.
- When do we actually need a full ecommerce platform?
- When you are taking enough orders per day that handling them by message becomes the bottleneck, when you need inventory synced across a shop and a warehouse, or when you want automated shipping labels and returns. Below that, a platform costs money and complexity for capability you are not using yet.
- Can we start simple and add a checkout later?
- Yes, and that is usually the right order. The catalogue, sizing and photography are the same work either way. Adding payment later is a well-defined piece of work rather than a rebuild, provided the site was structured for it from the start — which this one is.
- How do we handle custom and made-to-order pieces?
- These convert better as an enquiry than a checkout, because measurements, fabric choice and timeline all need a conversation. The piece page carries the price basis and the lead time, and the enquiry captures the customisation so the reply can be specific.
- Should we sell on a marketplace as well?
- Usually yes, for reach, while treating your own site as the place where the brand and the margin live. The marketplace introduces customers to you; the site is where the ones who liked what they bought come back, and it is the only one of the two you own.
What owners in this trade tell us
Related work.
Tell us what your business needs.
Send us what you have — an existing site, an Instagram page, or nothing at all. We reply with a fixed price, a delivery date and what we would change, usually within a working day.
Get a fixed-price proposal