Gym and fitness studio website design
Almost nobody buys a gym membership from a website. They book a trial, walk in, and decide there. Which means the entire site should be built to produce that first visit — and the two things standing in the way are always the same: people cannot tell when the classes are, and they cannot tell what it costs.
See it working
Judge the work before you talk to us.
A live class timetable, coach profiles and membership pricing with a free-trial booking.
It is a real site, not screenshots. Open it on your phone, use the navigation, start a booking and stop where you like. Nothing is faked and nothing is behind a form.
Open the fitness demoWhat it has to do
What this kind of website has to get right.
These are the things that decide whether the site pays for itself. We would apply them whether or not you hire us, so they are written to be useful on their own.
The timetable, readable on a phone
The most visited page on any gym website, and usually the worst. A weekly schedule that works at phone width, filterable by class and instructor, prevents the enquiry that is really just someone asking what time yoga is.
Membership pricing laid out for comparison
People compare gyms on price and lock-in. Plans side by side with what each includes and what the commitment is, presented so the differences are obvious, does more for conversion than any amount of gym photography.
The trial booking is the main call to action
Not "contact us". A specific, low-commitment first session with a date attached, which is what the visitor was willing to do anyway.
Coaches, with real credentials
Members stay for coaches. Qualifications, specialisms and how long they have been coaching turn a facility into a set of people, and people are what someone nervous about walking in is really evaluating.
Honest about the room itself
Photographs of the actual floor at a normal hour, not an empty studio at dawn. Prospective members are trying to work out how crowded it gets and whether they will feel out of place.
In the build
What a gym trial & membership website includes.
Built for strength gyms, crossfit boxes, yoga and pilates studios, dance academies. Typically live in 2–3 weeks.
Included as standard
- Weekly class timetable, readable on a phone
- Coach profiles and certifications
- Membership plans with clear pricing
- Free-trial booking with goal and experience level
- Programme pages for each training style
- Facility gallery and member results
- Local SEO for “gym near me” searches
Added when it earns its place
- Class booking with capacity limits
- Membership payments and renewals
- Member app integration
- Corporate wellness page
How the price is decided
Every project is quoted individually against a written scope, because a five-page site and a fifty-page site are not the same job. You get one fixed price and a delivery date before any payment — no hourly billing, and no line items appearing at the end. If something you have asked for is not worth building yet, we will say so and take it out of the number.
Ask for a proposalBefore you ask
Questions we get from health & wellness clients.
- Can members book classes through the site?
- Yes, either through your existing gym management platform embedded into the site, or as a request that reaches the desk. Most gyms already pay for a system that does this, and connecting to it is better than replacing it.
- Should we publish our membership prices?
- In almost all cases yes. Gyms that hide pricing are trying to get the prospect onto a sales call, and the cost is that price-sensitive visitors simply leave for a competitor who told them. Publishing filters your enquiries rather than reducing them.
- We run personal training as well as memberships. Can both work on one site?
- Yes, but they are different sales with different buyers, so they need their own paths and their own enquiry routes. Personal training is sold on the trainer and the outcome; membership is sold on access, timetable and price.
- Can we sell online programmes or class packs?
- Yes, and for studios with limited floor space this is often where the margin is. Digital programmes, class packs and challenge sign-ups can be sold with online payment and delivered by email without needing a full membership platform.
What owners in this trade tell us
Related work.
Tell us what your business needs.
Send us what you have — an existing site, an Instagram page, or nothing at all. We reply with a fixed price, a delivery date and what we would change, usually within a working day.
Get a fixed-price proposal