Salon and spa website design
Most salon enquiries die on one question: what does it cost. If your prices are only available by calling the front desk, every price-checker becomes a phone call your team has to answer mid-appointment, and most of them never call at all. A salon website earns its keep by answering that question in public and turning the people who are happy with the answer into booked appointments.
See it working
Judge the work before you talk to us.
Service menus with real prices, stylist profiles and a booking flow that finishes on WhatsApp.
It is a real site, not screenshots. Open it on your phone, use the navigation, start a booking and stop where you like. Nothing is faked and nothing is behind a form.
Open the salon & spa demoWhat it has to do
What this kind of website has to get right.
These are the things that decide whether the site pays for itself. We would apply them whether or not you hire us, so they are written to be useful on their own.
A full price list, published
Salons are the industry most likely to hide prices and the industry that suffers most for it. Publishing the menu with durations filters out the people who were never going to book and gives everyone else a reason to. The calls you lose were not appointments.
Booking that finishes where the customer already is
A form that sends an email nobody reads is not a booking system. The request should either write into your calendar or arrive on WhatsApp with the service, stylist and preferred time already filled in, so confirming it takes one reply.
The stylists are the product
People book a person, not a premises. Individual profiles with real photographs, specialisms and the work they have done convert better than any amount of copy about the salon itself.
Proof of work that is actually yours
A before-and-after gallery of your own clients is the single most persuasive thing on a salon website. It also has to be fast: galleries are usually what makes these sites slow on a phone, so images are sized and lazy-loaded properly.
Memberships and packages priced where people can see them
Packages are how a salon raises the value of a customer. They only work if they are presented as a clear comparison against single-visit pricing, not buried on a page nobody reaches.
In the build
What a salon booking website includes.
Built for salons, spas, nail bars and grooming studios with one or two branches. Typically live in 2–3 weeks.
Included as standard
- Full service menu with real prices and durations
- Stylist and therapist profiles
- Appointment request that opens WhatsApp pre-filled
- Click-to-call and directions on every screen
- Membership and package pages
- Before/after and recent-work gallery
- Google Business Profile setup and local SEO
Added when it earns its place
- Online payment for deposits
- Salon software / calendar integration
- Offers and festival campaign pages
How the price is decided
Every project is quoted individually against a written scope, because a five-page site and a fifty-page site are not the same job. You get one fixed price and a delivery date before any payment — no hourly billing, and no line items appearing at the end. If something you have asked for is not worth building yet, we will say so and take it out of the number.
Ask for a proposalBefore you ask
Questions we get from health & wellness clients.
- Can the website connect to the booking software we already use?
- In most cases yes. Widely used salon systems provide either an embeddable booking widget or an API, and we connect to whichever you already pay for rather than asking you to change. Where a system has no integration route, we use a structured request that lands in your calendar and on WhatsApp so nothing is retyped.
- Should we really publish our prices?
- For almost every salon, yes. The usual objection is that competitors will see them, but they can already book an appointment and find out. The real effect of hiding prices is that you lose the customers who were comfortable with them and keep the ones who want to negotiate.
- Can we take deposits so people stop missing appointments?
- Yes, and for salons with a high no-show rate it usually pays for the site. A small card deposit at the point of booking, refundable against the service, is the most effective way to reduce no-shows without turning away first-time customers.
- We have one branch. Is a website worth it against just using Instagram?
- Instagram is good at showing work and bad at answering questions. It cannot hold a price list, rank in a search for your service in your area, or take a booking at eleven at night. The two work together: the site answers and books, Instagram brings people to it.
What owners in this trade tell us
Related work.
Tell us what your business needs.
Send us what you have — an existing site, an Instagram page, or nothing at all. We reply with a fixed price, a delivery date and what we would change, usually within a working day.
Get a fixed-price proposal